Scott Mitchell, cycling influencer and photographer for McLaren AG2r, Romain Bardet, Mark Cavendish and Bradley Wiggins to name but a few, has partnered up with us on an exclusive collection of super cool ergonomically designed high tech roadwear for luxury loving cyclists.
Designed and made in England, the Modernist Collection is designed for Spring/Summer/Autumn riding and features high tech specifications and fabrics that perform exceptionally well under warm conditions, thanks to the fabrics ease of movement and impressive wicking capabilities.
The pieces are also incredibly lightweight and durable, and make for a perfectly comfortable ride, time and time again. The Modernist look is completed with Scott’s classic eye for detail with embroidered Modernist and VB logos to the chest as well as Vélobici’s recognisable reflective binding. The Modernist bib shorts feature the new state of the art bio ceramic VB Pad, constructed using Foam Carving Technology that removes any unnecessary foam from the sides, and avoids any aggressive step between different foam densities.
The idea for a collaboration came to Vélobici’s owner Chris Puttnam after striking up a friendship with Scott. He felt there was a real synergy between both parties. Speaking on the collaboration, and the partnership with Chris, Scott Mitchell states that; “Vélobici for me is akin to a cool British indie band – like the Artic Monkeys.”
“From the very first conversation with Chris I knew we shared similar values and a commitment to doing things the right way. It’s the attention to detail, never cutting corners on style or quality. When I was asked to design a kit in collaboration with VB I knew I wanted it clean and sharp but I also to follow the design ethos and retain the classic VB logo. I obviously wanted it to reflect my Modernist influences including pop art.”
“We tried several versions of the roundel coming up with a really clever solution to the weight issue on a lightweight cloth. The extra-long ‘short’ sleeves are inspired by Romain Bardet and the race cut influenced by Mark Cavendish. It’s something I’m really proud of and it’s an honour to put my name to this kit alongside my friends at Vélobici. And just like the Arctic Monkeys, you’ve got to Rock to Roll.”