We didn’t have to travel all the way to Paris to find a cafe with charm worthy of a Modernist launch, because the cafe came to us. Well, almost. We took over Vermuteria in London, a venue themed on the cafes that used to line the roads of the early editions of the Tour de France, and brimming with cycling memorabilia, new and old. This is also the prime location to get loaded up on Vermouth-based cocktails. To say it was a like finding heaven in a corner of King’s Cross was an understatement.

Joining the Vélobici crew and the celebrated Scott Mitchell to celebrate the launch of the latest Modernist instalment were some of the industry’s biggest players, a few TV personalities and even a star of the silver screen.

You couldn’t think of a better way to celebrate a new kit day – Check out the pictures!

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