Category Archives: Uncategorised

How we created the embroidered front page of Rouleur’s Tour de France special

CREATING THE AWARD-WINNING ROULEUR TDF COVER How did the collaboration, creating the embroidered cover of our Tour de France special, come about? Chris: I’ve known [Rouleur Managing Director] Bruce Sandell for a lot of years now. At the last meeting we had he mentioned the idea that Rouleur had for embroidering a jersey and photographing […]

The Year We Made History

April: Peter Sagan wins Paris-Roubaix He is one of the most charismatic riders in the peloton and capable of incredible feats, but Sagan surprised even himself with his Paris-Roubaix win. He didn’t do things by halves, either – attacking 50km out and winning the sprint against Silvan Dillier. The fact he did it in the […]

The Modernist Collection

Scott Mitchell, cycling influencer and photographer for McLaren AG2r, Romain Bardet, Mark Cavendish and Bradley Wiggins to name but a few, has partnered up with us on an exclusive collection of super cool ergonomically designed high tech roadwear for luxury loving cyclists. Designed and made in England, the Modernist Collection is designed for Spring/Summer/Autumn riding […]